Google has announced new ways it plans to integrate generative AI into its mapping tools, marking the latest application of its Gemini AI model, designed to rival OpenAI's GPT-4. This AI will enhance Google Maps, Google Earth, and Waze with updated features, although some capabilities will initially be limited to a group of "trusted testers."
Google Maps
With over 2 billion monthly users, Google Maps has long leveraged AI to provide helpful features. Chris Phillips, VP and general manager of Geo at Google, noted that many of these innovations—like Lens integration—already use AI. For instance, users can view businesses through their camera with real-time overlays showing details like operating hours, ratings, and foot traffic.
This week, users in the U.S. with the Google Maps app on Android or iOS should notice improvements in search functionality, including responses to conversational queries. In one demonstration, Google asked Maps for recommendations for a night out in Boston, receiving curated suggestions by Gemini, complete with venue categories and user reviews. Phillips explained that Gemini enhances accuracy by cross-referencing Google’s place and review data and by performing fact-checks on information provided.
Route planning is also getting a boost with the introduction of new "side quests"—points of interest suggested along your route with the click of an "add stops" button. Maps will also suggest parking options and switch to pedestrian directions for the last leg of a journey, even providing augmented reality navigation if needed. These updates are set to roll out to all iOS and Android users this week, along with new features like weather-related disruption reports and an immersive city view available for 150 cities globally. In December, Google will also introduce more detailed lane information for some metropolitan areas.
Waze
Since being fully integrated into Google’s Geo division, Waze will now benefit from Gemini’s natural language processing capabilities. This AI-driven conversational feature allows users to verbally report incidents, like debris on the road or hidden speed traps, without needing to interact with their screen. Initially available to trusted testers, the conversational reporting tool could improve safety by making it easier for drivers to report issues while keeping their focus on the road.
Waze is also streamlining the process for map editors to add school zones, ensuring drivers receive alerts as they approach these areas. This feature will be available on iOS and Android later this year.
Google Earth
While the announcement didn’t delve deeply into specific updates for Google Earth, it’s clear that Gemini’s capabilities will support ongoing improvements in this platform as well, potentially enhancing how users explore global and local landscapes.
Google Earth is introducing new features that will likely appeal to urban planners, though access will initially be limited to members of Google Earth's trusted tester program, which opens to select beta users next month. With Gemini’s advanced AI capabilities, users can conduct complex searches, such as identifying “the five zip codes with the fewest EV chargers relative to their geographic area size.” Once the data is analyzed, Google Earth generates a clear and informative visualization to help users interpret the findings, as demonstrated in a recent preview video.
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